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Blogging - A Marketer’s Dream

Most of us, I’m sure, have heard of blogs - those ‘weblogs’ that began as a type of ‘online diary’ many, many moons ago. And, no matter how surprising, folks seem to love to read the ramblings of other human beings - whether that rambling be about themselves, their dog, the state of the nation, their kids, healthcare, world events or even about their hemorrhoids. The number of blogs today - coupled with the traffic numbers they command - are ample proof that blogs are firmly entrenched in the internet world.

But, what started as rambling or the sharing of basic information, has become one of the best marketing tools we have seen to date - and there’s been some doozies as those of us who’ve been marketing on the net for the last decade can tell you.

Why do blogs work?

1) They are normally mostly made up of text. Why is text important? Here’s just a few reasons:
a) It loads fast - text simply loads much faster than fancy graphics on a web site
b) It is food for the search engine spiders (which means targetted blogs get phenomenal listings)
c) It is information - and information is ALWAYS a hot commodity - remember, when marketing a product, content is king! Give more than enough information - answer questions YOU would ask and answer them before the customer-to-be has to ask them!
d) It is conversation - at the very basic level, text is communication between two human beings - conversation. That makes it personal - it can make you, the website owner, ‘real’ and ‘known’ to the customer - which is one very important step in building trust and getting a sale.
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